421 is a media company based in Los Angeles, CA. 421 has the largest owned and operated network of Instagram channels. Founded in 2019, 421 set out to create a safe space for brands to interact with gen-z and millennials. 421’s network of 127 channels span across entertainment, music, food, travel, memes, beauty, lifestyle and more, As a social publisher and content creator, 421 generates 1.5B impressions while reaching 750M users across Instagram per month.
is the annual purchasing power of gen-z, which makes up more than 40% of U.S. consumers.
source: Fast Company
of consumers globally expect to shop online more frequently after COVID-19 is over.
source: Global Web Index
of gen-z use mobile/smartphones as their device of choice for spending time online.