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421

About Us

421 is a media company based in Los Angeles, CA. 421 has the largest owned and operated network of Instagram channels. Founded in 2019, 421 set out to create a safe space for brands to interact with gen-z and millennials. 421’s network of 127 channels span across entertainment, music, food, travel, memes, beauty, lifestyle and more, As a social publisher and content creator, 421 generates 1.5B impressions while reaching 750M users across Instagram per month.

125+

Instagram
Channels

300M+

Followers

750M

Monthly
Reach

1.5B+

Monthly
Accounts
Reached

$44B

is the annual purchasing power of gen-z, which makes up more than 40% of U.S. consumers.

source: Fast Company

50%

of consumers globally expect to shop online more frequently after COVID-19 is over.

source: Global Web Index

75%

of gen-z use mobile/smartphones as their device of choice for spending time online.

source: IBM Institute For Business Value

125+

Instagram
Channels

300M+

Followers

750M

Monthly
Reach

1.5B+

Monthly
Accounts
Reached

$44B

is the annual purchasing power of gen-z, which makes up more than 40% of U.S. consumers.

source: Fast Company

50%

of consumers globally expect to shop online more frequently after COVID-19 is over.

source: Global Web Index

75%

of gen-z use mobile/smartphones as their device of choice for spending time online.

source: IBM Institute For Business Value
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